Marketing strategies for real estate agents are in abundance and some of them are not so ethical either, and most of your colleagues will pretend to help you but the truth is that they are just helping themselves at your expense.If you are new in real estate knowing where to find quality help and advice will benefit you in every way, the first thing to do is to find a lawyer that specializes in property and that is willing to help you at all hours because there will be times that you sign contracts late at night. Since this lawyer is getting a part of your commission, choose one that is truly willing to assist you in every situation he or she is not doing it for free.
This will set you free to market and sell with confidence as you learn from every sale, each sale is unique and your knowledge will grow.
I will discuss doing a show house for your seller and the many marketing opportunities that flow from it.
- The day before you show the house visit your seller again and confirm that you will be there an hour before the time, go through your tick list of what will stay as part of the sale and what is not included in the sale.
- Prepare a luggage bag with all your unique marketing materials in it, such as pamphlets and maybe a booklet of the property that is for sale, your business cards and other goodies that you want to give to potential buyers with your picture, name and telephone number on every item. This will help you to quickly display all your marketing material in an orderly way and it will help you to pack up quickly in an orderly way.
- Take your own visitors book with not one that belongs to the agency where potential buyers can make comments on the property, but also comment about your service, this book will become a very important part of your marketing strategy when you are asked for recommendations. If the agency you work for insists on a copy of your page, photo copy a page and blank out the important details about your visitors.
- If at all possible have an early and relaxed night so that you look and feel fresh at the show house. You are not only showing the sellers house, you are marketing yourself too and every visitor is your next client so this is really show time.
- Of course you will be selling another property to your seller when the sale of this property is finalized
The next morning go through your visitors book and telephonically confirm all the appointments that you have accumulated the previous day, either for listings or for new buyers who for some reason did not buy the house that was on sale.
Write a postcard to every person that came to the show house thanking them for their support.
If possible have quality gifts ready for your new buyer and the seller that you can deliver in person, as your client base grow and your referrals multiply you can appoint someone to do that.
I give red coffee makers, because they are unique and used every day, giving my clients the opportunity to have loving thoughts of me every time they enjoy their coffee and giving them the opportunity to mention my name when they are asked about the red coffee maker.
Repeat the process!
You could possibly end up writing a best seller called, marketing strategies for estate agents or sell a course for estate agents, who knows but time will tell.
You will develop your own marketing strategies that are unique to you as your confidence grow and your knowledge expand, make it fun, have many laughs and turn every client into a friend that will recommend you and you will always be in demand. Life as an estate agent can be very rewarding but it takes commitment to succeed.
